There are two key elements to creating the structure of your site, sections and pages. Sections on your site are the main areas that your customers will look for the information they need. Pages are the individual areas within each of those sections. By combining sections and pages, you wind up with the primary elements of your Web site.
It is extremely important to provide the sections that your customers will be looking for, and ones that best communicate the image of your business. Click to learn more about
sections, and how to evaluate which ones are right for your company. You can also learn more about what a page is, and how they fit into each section.
Sections of your site should accurately reflect your business and easily categorize the information your customers will be looking for. Below is a list of possible sections that could be included on your site. Not all of these will work effectively for your business type, and important categories may be missing—these are just to give you a general idea of Web site categories. When working on building your site, we work closely with you to find the categories that will most accurately reflect your business type.
Here is a partial list of example sections:
About Us -This section contains information about your business, its history, its people, etc.
Contact Us -This provides users with the appropriate methods to contact your company.
What’s New -This area allows users to read any news you wish to provide them with.
Press Releases -This area would house a list of recent and archived company press releases.
Job Opportunities -Those interested in finding employment with your company would look here.
Products and Services -This section highlights your company’s products and services.
Events -This area talks about upcoming or recent events, such as conventions, company picnics, meetings, etc.
Catalog -If you have an e-commerce site, this section would display the products you are selling.
Testimonials -This section allows you to post customer testimonials for potential clients to read.
Links -This allows you to display links relative to your industry, or other sites your customers would find interesting.
Portfolio -This section displays your company’s portfolio of clients.
Frequently Asked Questions -This area allows you to display a list of questions your customers ask frequently, along with the answers.
By evaluating what type of information will be important to your users you can determine which sections you would like on your site. From there, you will then determine which pages you should have. It is important to pick sections that are pertinent to your business and that will house the information you want to provide.
Pages are the specific contents found within each section, and many sections can either have one page or a multitude of pages all relating to that section’s topic.
For example, the “About Us” section could contain one or more of the following pages:
·Locations and Hours of Operation
As another example, this site has the “Web Sites” section, which contains the pages: Web Site Introduction, Web Site Sections, Web Site Pages, Content, Design, Navigation, Proofing and Editing, and Content Management System. We could have added more or less pages depending on what information we felt was pertinent for our customers to read.
Before you can decide on what pages you want on your site, you need to decide what sections will best fit your needs. We will help you decide which pages you may want in each section.
After deciding your sections and pages, it is important to design intuitive site navigation.